Could you benefit from being more productive? It means better time management and we all know time is money, and on social media it means a more focused approach which will yield higher quality interactions and connections.
1. Look at each social media platform.
Twitter, Facebook, LinkedIn, WordPress, Pinterest…if you don’t feel comfortable using your chosen platforms then you will dread doing it. You can get training from companies like ourselves or if you have teengaers ask them! Child labour is acceptable in these circumstances.
2. You don’t have to use all of them!
There is nothing wrong with starting with one social media platform and easing into it slowly. Think carefully about your client base, are you supplying the general public in which case a Facebook Page is a must or are you focused on business to business in which case LinkedIn may be better.
3. Is it only you who is capable of social media interaction?
Do you have team members who can take on the responsibility of the day to day activities? Or you could outsource some of it?
4. Plan in advance.
Social media should be part of your marketing plan and I do believe most people plan their year in advance???? If you don’t, it will become time consuming.
5. Create good content.
Keep it fresh, informative, current and interactive. Make sure it is full of your keywords. Content is King and conversation is Queen!
6. Use a social media dashboard.
The most popular are Hootsuite or Tweetdeck. These bring your social media platforms such as Twitter, LinkedIn, Facebook and WordPress under one umbrella for scheduling in advance, tracking statistics on your interactions and following your conversations. My personal favourite is HootSuite!
7. Allocate a set amount of time…
everyday, weekly and monthly to spend on your social media. Don’t get distracted and carried away.
8. Set goals.
What do you want to achieve? Who do you want to get to know? How do you want to portray your company?
9. Do not hard sell.
I know some people find that really difficult. Don’t be tempted to add on the end of every tweet or update “We can help you!” or “see our website now”. Social Media is just that…social…it’s about building relationships and trust.
10. Interact Interact Interact!
This is so important. I was recently talking about the benefits of Twitter with a client and as I was explaining how it worked she looked at me in horror and said “I have to read everyone else’s crap?” “Yes you do, otherwise why should they read yours?”. So we decided Twitter wasn’t a good platform for her.
Start conversations, share useful information, ask questions. Show interest in others and they will show interest in return.