This is a very spur of the moment moan sparked off by a project we are currently working on for a client. We are in the middle of cleansing a rather large database and phase one is trawling through an enormous inbox of bounce back emails to delete and amend records in the database.
I am, quite frankly, SHOCKED by the number of people who seem to be incapable of typing their own name correctly when signing up for a newsletter let alone give a valid email address. Seriously guys how difficult is it?
Have we really entered an age where we have so little attention span for the task we are completing at that particular moment that we have become unable to spell our own names? Or give them capital letters?
Is it really that hard to type on a keyboard? I appreciate many people are not expert touch typists but even using the two finger approach can successfully produce the appropriate letters and numbers in the right order.
For business owners this is a total pain in the backside as the database is the most important tool we will develop for pestering, oops, I mean contacting our clients. We need our newsletters, emails and letters to look professional but typos and wrong info will destroy this so you need to take control…
Keep an eye on your email bounce backs received. I know its not the most exciting job in the world but don’t let them build up and do try to amend and delete on a regular basis. This way you know your database is effective and it’s true worth. There’s no point boasting about your database of 5000 contacts if over 2000 of those email addresses don’t work!
When you receive newsletter signups do check and amend for spelling and capital letters on the name and address details or anything you send out will look like you just can’t be bothered to get it right.
Maybe take a look at having a double opt-in signup. This checks you are being given a valid email so recipients have to click on a link emailed to them to verify their request and add them to your list of victims.
And don’t forget to retype the records where someone COULDN’T FIND HOW TO TURN THE CAPS LOCK OFF. Very annoying!
Anyway rant over, I’m going to see how we are getting on with this database 🙂 We can help you with yours too if you find it that boring and time consuming!