Better time management means increased productivity so we have four simple steps that will help you to manage your Social Media time better and be way more effective.
1. Know Why You Are Using Social Media
Why are you using Social Media for your business? Please tell me it’s not just because you have been told to!
Brainstorm what you want to achieve with it because without that you are just wandering aimlessly in the lands of Facebook, Twitter, LinkedIn, Google+, Pintrest and all the other networks out there wasting time pretending to be busy.
Is it for research, networking, sales and marketing, customer service or a combination?
2. Make Your Plan
Everyone needs a plan to complete a project and Social Media is no different. Now you know what you are working towards and why, let’s make it flow smoothly!
Integrate your Social Media into your marketing strategy and create your Social Media calendar for the next 3 months…
- Create a schedule of tweets, blogs and updates
- Focus on networks where you will have most impact
- Stick to the plan!
3. Don’t Get Lost – Get In, Get Out!
It is sooooooo incredibly easy to get distracted reading everyone’s updates, following some interesting links, liking, commenting, following and discovering new websites.
BUT NO! Don’t let it happen! Know what you need to do, set a time limit and GET IN and GET OUT! Otherwise you can find yourself 3 hours later having done nothing of value.
- Set daily and weekly time limits
- Know what you need to achieve in that time
- Don’t get distracted
4. Manage It, Don’t Let It Manage You
I remember when I first started using Social Media (it feels like so long ago!), there would be that moment of panic on busy client days when I realised I wouldn’t have time to tweet or make a Facebook status update.
Then I discovered Hootsuite and I couldn’t believe that I’d coped without it!
Use Social Media Management tools such as Hootsuite or Buffer to help you schedule posts in advance, track your conversations and track statistics. There is nothing wrong with finding a comfortable compromise between automated tweets to share your expertise and random ad-hoc interactions for building those crucial relationships.