10 Epic Fails for a LinkedIn Profile Picture

I have been fascinated by people’s profile pictures across different social media sites recently. LinkedIn is THE number one professional online networking site to be on, but are people understanding the difference between it and other less professional sites?

I’ve compiled my Top 10 Epic Fails for photos that I have found on LinkedIn.

Sunglasses, hat and wine!1. The Holiday Photo…with your sunglasses and hat on
Unless you are a holiday rep or travel advisor this is not a good look.

2. The Drinking Photo
You may have been dressed to kill at that event, whether it was Ascot, a premium box at the rugby or a evening business function, but a photo of you clutching a glass of alcohol looking slightly glassy eyed is probably not the best impression to go with.

3. The Out of Focus Blurry Photo
This normally happens if taken in a bad light or if a photo has been cropped (maybe to remove other people from the photo?).

Family Self Portrait4. The Self Portrait
Photos that are obviously taken with your laptop webcam or by holding your arm out and snapping a picture look hasty and unprofessional. And certainly no mirror shots with your mobile phone, you are not 15 years old or on a dating site!

5. The Group Photo
Any photo of you with a group of people, this includes family, your children, friends in a bar,  and even your pet (keep all these for Facebook). Team photos at work are a no no too, how do we know which one is you?

6. Your Company Logo
LinkedIn Profiles are about YOU the business person. LinkedIn has Company Pages for promoting your business and that is where your logo should be. It is also a proven fact that people connect better with a familiar face than a generic photo and building relationships and trust is what social media is all about.

7. Your Company Car or Van
Same point as the above really. Yes we want people to recognise your vehicle when you are out and about round town but they need to be recognising YOU the person.

8. The Old Photo
Yes I would love to only have photos of me 10 years ago out there for you all to see but it would be very obvious to those of you who meet me in person that it was a lie and I don’t quite look like that anymore…although except for colour I’m not sure my hair has changed much! And no, I’m not putting one of those photos up!

9. The Wedding Photo
The best day of your life and wonderful stories to tell but LinkedIn is not the place for your wedding photo to go.

Blank Avatar10. No Photo At All!
Dreadful! The ultimate no-no is not uploading any kind of image to represent yourself! Anyone looking at your profile will most likely move along without a picture.

Did you know: you are seven times more likely to be viewed if you have a photo on your LinkedIn Profile (statistic from LinkedIn)

My profile shot on LinkedIn - I quite like it!

My profile shot on LinkedIn – I quite like it!


Portray the best professional and authentic image that you can with your LinkedIn Picture.

Choose a headshot that makes you look alive. No angry, vacant or grumpy faces. Be approachable, smile and look like someone everyone wants to connect with.
I do recommend using a professional photographer as they will help you to relax and give good advice to get the best photos that you can.

Remember the old saying “Make a good first impression”? Start it off right with a successful profile picture on LinkedIn.

Have you got any that you spotted on LinkedIn?


About Sarah Fletcher

Founder of Mushroom Soufflé - Social Media Magic. Public Speaker on Social Media Magic. Social Media Magic Training, Strategy and Management boosting your brand, productivity and effectiveness. Lover of street dance, food, all things purple, social media and life in general! Follow me on Twitter too @MushroomSouffle! www.mushroom-souffle.co.uk
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One Response to 10 Epic Fails for a LinkedIn Profile Picture

  1. Your profile picture is lovely! 🙂

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