>> But what’s going to happen to your social media?
>> How will you manage it while you’re away?
After all the effort you have put into building up your followers and engaging in conversations, how are you going to keep it going from the beach? Here are some top tips on what to do – and what not to do – to make your life easier this summer.
Schedule your tweets in advance
The easiest and most streamline way to manage your social media during the summer holidays (in fact all year round!) is to schedule all your tweets and Facebook updates in advance. Tools like Hootsuite (I am a MAHOOSIVE HootSuite fan!)and Buffer App make it easy for you to setup your tweets and link to blog posts and then just let it run. You’ll still be sharing great content with your community and promoting your business relaxing on the beach in the sun – Bliss!
You need to have someone available to respond to any replies, so train up a team member, or outsource it to a social media management company or a Virtual Assistant. You can give us a spreadsheet of tweets to post, and we will be on hand to manage replies and pass enquiries on to you.
Opt out altogether!
YES, this is allowed. There is nothing wrong with taking a break from social media altogether. OK, so the people you talk to most will probably notice you’re not around, but in the grand scheme of things having a few days away with your family and not tweeting is certainly not the end of the world. And just think how much fun you can have making us jealous by talking about your amazing holiday and sharing a few photos when you get back!
It’s all about SECURITY
This one is serious guys, DO NOT publicise your holiday on any social media network if your house is going to be left empty. “Can’t wait to go away next Friday with the family – a fortnight in the sun!!!” is not the wisest thing to post – especially if you work from home and your address is all over your website! Even on Facebook, where you think you trust everyone in your network, you can’t guarantee that someone won’t share your update with their friends, and their friends’ friends, leaving your property very vulnerable. You may as well ask the burglars round with a hand written invitation.
Make the most of any spare time
Finally, with most people taking a week or two off during the summer, this can be a slow time for any business. Take advantage of it and plan your social media for the next few months … because come September it will be all hands on deck again when everyone is back at work!