Are You a Lazy Tweeter?

Keep Calm & Keep TweetingAre you a lazy tweeter, lacking in dedication, motivation and a plan? Or has your need for that Twitter account gone?

I was checking through my Twitter following list because I’m on there to find out new information and research as well as make new contacts, build relationships, help people with Social Media advice and tips and spread the word about Mushroom Soufflé.

I was (and still am) amazed at how many dead, abandoned and neglected accounts there are without so much as a tweet to say why. I unfollowed over 100 people and businesses that haven’t tweeted in 2 months or more. What’s worse than not doing Social Media at all? In my eyes it is doing it badly and leaving it out there for everyone to see.

Twitter is designed for regular and consistent communication. How can you build your social media community if you don’t frequently interact and share great content?

Yes being dedicated to Twitter takes time but you can streamline it by scheduling posts in advance, having the Twitter app on your smartphone so it is easy to access and making it part of your daily routine.

If your need for a Twitter profile has come to an end I definitely recommend you delete the account altogether. If you are struggling for time or a plan think about what you can do to change that. Don’t disappoint your followers by just leaving us hanging wondering if it was something we said. Take a breath, keep calm and keep tweeting!


About Sarah Fletcher

Founder of Mushroom Soufflé - Social Media Magic. Public Speaker on Social Media Magic. Social Media Magic Training, Strategy and Management boosting your brand, productivity and effectiveness. Lover of street dance, food, all things purple, social media and life in general! Follow me on Twitter too @MushroomSouffle!
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3 Responses to Are You a Lazy Tweeter?

  1. Interesting post Sarah.
    Yes, I plead guitly to being a very lazy tweeter. So – which would you recommend; abandoning the account or abandoning Twitter altogether?

    Many thanks,


    • Hi Brian,
      Good to hear from you!
      If you are using it more personally and for entertainment purposes then carry on as you are, the joys of Twitter! If you are projecting a business persona and want it to actively build your brand awareness and community then you are not doing the business any favours. If you don’t have time (I recommend only 15mins per day on it) to take advantage of the massive benefits Twitter can bring to your business and treat it as part of your relationship marketing strategy then I would seriously consider moving away from it altogether and maybe look at other options. But whichever networks you use, you still need a proper, solid strategy!
      I’ll probably get shot by other Social Media peeps for saying this…you don’t have to be on every single social media network out there. Choose the ones that suit your purpose, fit with the time you have available and where your ideal community can be found. Then dedicate time to make it work.
      Whatever you decide, good luck with it 🙂

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