I was checking through my Twitter following list because I’m on there to find out new information and research as well as make new contacts, build relationships, help people with Social Media advice and tips and spread the word about Mushroom Soufflé.
I was (and still am) amazed at how many dead, abandoned and neglected accounts there are without so much as a tweet to say why. I unfollowed over 100 people and businesses that haven’t tweeted in 2 months or more. What’s worse than not doing Social Media at all? In my eyes it is doing it badly and leaving it out there for everyone to see.
Twitter is designed for regular and consistent communication. How can you build your social media community if you don’t frequently interact and share great content?
Yes being dedicated to Twitter takes time but you can streamline it by scheduling posts in advance, having the Twitter app on your smartphone so it is easy to access and making it part of your daily routine.
If your need for a Twitter profile has come to an end I definitely recommend you delete the account altogether. If you are struggling for time or a plan think about what you can do to change that. Don’t disappoint your followers by just leaving us hanging wondering if it was something we said. Take a breath, keep calm and keep tweeting!