No one cares what matters to YOU, it’s about what matters to THEM!
Harsh but true when building a social media community. However if the two match up – you’re home and dry!
So what is it that your community need from you?
They want to feel part of something. As humans we are programmed to want to be involved and included. Being part of a community makes us feel special. We like to work alongside an organisation we have a relationship with.
When a person is emotionally invested in a brand, they want to be able to support you, interact with you and talk about you to others. They are loyal, so you have to give them something to be loyal to! Check out the big brands out there – Nike, Gucci, Jamie Oliver – look at their social media accounts, their fans are heavily invested in sharing and interacting.
Talk like a real person and have a personality. Chat, help and share great content. Give some behind the scenes excitement. Highlight interesting information about your fabulous team. Show the amazing people that you help with your service. Everyone loves a story of what’s going on. What this boils down to is we’re nosey! We want access to behind the closed doors…
Creating and building a social media community, in fact ANY community, is a big responsibility. People join with expectations. You need to be ready to deliver the goods.