Maximising the value of your Social Media content

Social Media Content UsesCreate it once – use it many times! One effort, multiple uses! Doesn’t that sound great?

But how do you do that? Let me share…

Social Media is perfect for repetition (I wouldn’t recommend the same thing every day!) as everyone logs in at different times every day.

There is content that you can create that will be ‘evergreen’. It will never get stale, it is not time sensitive. It will still be great advice tomorrow, next month and in 6 months time.

My content lives in a spreadsheet. I have a hundred tabs – all with different subject names and my posts and tweets are saved in according to those subjects. It makes life a whole lot easier to keep track of them. Also it means as you create new stuff your library of content grows giving you more to share with your community which will keep them interested and engaged.

The best bit is if you write a Blog that can then turned into an Ebook, a YouTube Video, maybe a podcast and be broken down into tweets, posts for Facebook , LinkedIn and Google+, infographics and other visuals. Don’t ever use your content once only and just in one format – what a waste!

Creating awesome social media content takes time – make that time a great investment!


About Sarah Fletcher

Founder of Mushroom Soufflé - Social Media Magic. Public Speaker on Social Media Magic. Social Media Magic Training, Strategy and Management boosting your brand, productivity and effectiveness. Lover of street dance, food, all things purple, social media and life in general! Follow me on Twitter too @MushroomSouffle!
This entry was posted in Mushroom Soufflé - Social Media Magic, Social Media Content, Social Media Strategy and tagged , , , , . Bookmark the permalink.

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