You started doing social media for the business a few months ago. You or a team member are dabbling with Twitter to see how it goes, your LinkedIn profiles are half done and there are a few blog ideas floating around but nothing has hit the screen yet.
It’s a challenge because it’s not an area you are knowledgeable about. You haven’t got around to planning it out properly, time, as always, is at a premium…
OK, stop, breathe, let’s get serious.
Dipping a toe in to begin with is fine, but until you fully commit, nothing great will be achieved.
Committing to a plan of action to grow the business takes an investment of both time and money, regardless if it’s a new IT system to enhance your workflow, taking on a new employee, or moving your marketing into the 21st century by harnessing social media.
Make that decision, then JUMP IN and DO IT. Properly.
Look at your business growth strategy; your social media strategy needs to reinforce it, work alongside it, and make it happen!
If you haven’t got the knowledge within your team, find it. Identify what’s missing and decide – do you want your team to be in control or to keep them free to focus on other areas of the business? Then you have another decision – do you employ your social media expert or find an outside source to work with you to achieve this?
Dedicate time to finding the perfect Social Media support for your business. Don’t view it as just outsourcing, you want to find a person or company that will become a business partner and work closely with you understanding the objectives. Whether you need training and mentoring for your team, or a full management service, discover the best solution and use it.
Serious about business growth?
If it’s time to understand the real benefits of targeted social media activities within the context of business growth then invest just ONE day.
Wednesday 14th October 2015 – all the details are here. Book your place to be on track for serious business growth.
This workshop is the result of collaborating with Ministry for Growth. The only way is bigger and better!