Social Media for Business is not all glamour and excitement!

Social media for business isn't all glamour and excitement“It’s a bit boring, I’d rather go and make a cup of tea.”

This was the email I received from a team member over a year ago telling me that she didn’t like the work she was doing for me. Fair enough, what it meant was she was doing the wrong work. Amusingly, I had explained exactly what was involved when she came for an interview.

I will only utilise my team members’ strengths so we can all be and feel happy and productive in our work. Forcing someone to do what they don’t like will not produce great results. So what did I do? Find someone who does want to do it, who enjoys it and will thrive on it.

Its a shame, but that’s the way the cookie crumbles.

There are many people who think Social Media for Business is all glamour and excitement, playing on Facebook and Twitter all day and finding fun things to post…if only!

Social Media for Business takes hard work, many hours and yes, some of it is super boring if it’s not your ‘thing’. To start with there is the research and planning, and later on it requires scheduling in advance, then daily and weekly interaction and maintenance – which I class as ‘admin tasks’. All of which is a time suck and will be a nightmare if it’s not your forté or there is a lack of knowledge.

This is why I feel for small business owners. Social Media is yet another thing that you need to be doing for your business, however finding the time and motivation to learn all about it is not appealing. If a member of my team didn’t like doing what she was hired to do, why would you, the business owner, enjoy it?

Give serious consideration to the skills and talents you have within your team.  Choose the right person to have responsibility for it. Please don’t base it on their age, my 20 year old friend has been told it’s now her job because she must know all about social media…she hasn’t got a clue! Do you and your team need some training? Or could it be better to outsource it? Find the best solution so that the social media for your business is done with ease and be the best that it can be.

By the way, we found a new team member who loves what she does 😉

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About Sarah Fletcher

Founder of Mushroom Soufflé - Social Media Magic. Public Speaker on Social Media Magic. Social Media Magic Training, Strategy and Management boosting your brand, productivity and effectiveness. Lover of street dance, food, all things purple, social media and life in general! Follow me on Twitter too @MushroomSouffle! www.mushroom-souffle.co.uk
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